| There's nothing like it -Australia's new slogan |
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(Mar 31 2010) “There is nothing like Australia.” Is the new tag line Tourism Australia will be using to promote the nation to international tourists as part of a fresh campaign to harness the power of online and social media. The body is sure that, unlike the previous "Where they bloody hell are you?" campaign, it will be a success. Federal Tourism Minister Martin Ferguson said the new campaign was built to last. "We have tried the Lara Bingle approach," he said at the launch of the campaign in Sydney on Wednesday. "We have to have a strategy that survives ... we actually think this has some longevity." The campaign will be rolled out in two stages. The first stage invites the Australian public to submit photos and short descriptions of where they live and their favourite holiday places to show the world why they should visit. The second phase of the 'There's nothing like Australia' campaign, will be announced in May and will include video material for broadcast in cinemas, television and online.
(Source from:theage) |
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